Privacy Policy

Introduction

Pairenthesis ("we," "us," or "our") is committed to protecting your privacy and ensuring transparency about how your personal information is used within our AI-native platform. We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA) and the California Consumer Privacy Act (CCPA) for California residents.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our AI-native, no-code data insights platform (the "Service").

Please also review our Enterprise Data Usage Policy, Data Processing Agreement (DPA), Software as a Service (SaaS) Agreement, and Cookie Policy, which provide detailed information about how we handle your data, particularly in relation to our AI processing activities.

By accessing or using the Service, you agree to this Privacy Policy.

Definitions

• Personal Information: Any information that relates to an identified or identifiable individual.
• Processing: Any operation performed on Personal Information, such as collection, use, storage, or disclosure.
• Controller: The entity that determines the purposes and means of processing Personal Information.
• Processor: The entity that processes Personal Information on behalf of the Controller.
• Cookies: Small data files stored on your device when you visit a website.
• Customer Data: Any data, information, or material uploaded to or processed through the Service by you or on your behalf.
• Data Processing Agreement (DPA): A contractual agreement that governs the processing of Personal Information in compliance with applicable data protection laws.

Information We Collect

We collect Personal Information to provide and improve our Service.

a. Personal Information You Provide

We may collect the following types of Personal Information when you register for an account, use our Service, or communicate with us:

• Contact Information: Name, email address, postal address, and phone number.
• Account Credentials: Username, password, and other authentication details.
• Professional Information: Company name, job title, industry, and professional interests.
• Payment Information: Credit card details, billing address, and transaction history.
• Customer Support Information: Information you provide when you contact us for assistance, including the content of messages or attachments you send us.
• Marketing Preferences: Your preferences in receiving marketing communications from us.

b. Information Collected Automatically

When you access or use the Service, we may automatically collect certain information about your device and usage, including:

• Usage Data: Information about how you interact with our Service, such as the pages or features you access, the time and date of your visits, and the time spent on those pages.
• Device Information: Information about the device you use to access the Service, including IP address, operating system, browser type and version, and unique device identifiers.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your interactions with the Service. For more details, see Use of Cookies and Similar Technologies.

c. Information from Third Parties

We may receive Personal Information about you from third parties, such as:

• Service Providers: Third-party services that we use to enhance the Service, such as payment processors, analytics providers, and marketing partners.
• Social Media Platforms: Information from social media platforms when you connect your account or engage with our content.
• Publicly Available Sources: Information from public databases or other publicly available sources.

How We Use Your Information

We use the Personal Information we collect for various purposes, including to:

• Provide and Maintain the Service: Facilitate account creation, authenticate users, process transactions, and provide customer support.
• Improve and Personalize the Service: Understand how users interact with the Service to enhance user experience, develop new features, and provide personalized content.
• Communicate with You: Send administrative information, updates, security alerts, and respond to your inquiries.
• Marketing and Promotional Activities: Send newsletters, marketing communications, and promotional offers, in accordance with your preferences.
• Legal Compliance: Comply with applicable laws, regulations, legal processes, or governmental requests.
• Prevent Fraud and Abuse: Monitor, detect, and prevent fraudulent or unauthorized activity.
• Aggregate Data Analysis: Analyze trends and gather demographic information for aggregate use.

AI Data Processing and Automated Decision-Making

a. Use of Personal Information in AI Processing

As an AI-native platform, we may process your Personal Information using artificial intelligence technologies in accordance with our Enterprise Data Usage Policy to:

• Enhance Service Functionality: Improve our algorithms and models to provide better insights and recommendations.
• Personalize User Experience: Deliver content and features tailored to your interests and needs.
• Develop New Features: Use aggregated and anonymized data to research and develop new tools and services.

b. Anonymization and Aggregation

• Data Minimization: When possible, we anonymize and aggregate Personal Information to protect your privacy, as detailed in our Enterprise Data Usage Policy.
• No Personal Identifiers in AI Training: Personal identifiers are removed or obfuscated to ensure that the data used for AI model training does not directly identify you.

c. Automated Decision-Making

• Personalized Recommendations: Our AI algorithms may make automated decisions to provide personalized insights and recommendations, in line with our Enterprise Data Usage Policy.
• No Legal or Significant Impact: Such automated processing does not produce legal effects or similarly significant impacts on you.

d. User Control and Rights

• Right to Object: You have the right to object to the processing of your Personal Information for AI model training and automated decision-making. For more information, please refer to our Enterprise Data Usage Policy.
• Human Intervention: If you object, you can request human intervention or express your point of view.

e. Consent

• Explicit Consent: Where required by law, we obtain your explicit consent before processing your Personal Information for AI purposes, as outlined in our Enterprise Data Usage Policy.
• Withdrawal of Consent: You may withdraw your consent at any time by contacting us at privacy@pairenthesis.com.

For enterprise customers, additional data processing terms are outlined in our Software as a Service (SaaS) Agreement.

Legal Bases for Processing (EEA Users)

If you are located in the European Economic Area (EEA), we process your Personal Information based on the following legal grounds under the GDPR:

• Consent: You have given explicit consent for specific purposes, including AI processing activities.
• Contract Performance: Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
• Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our Service and AI models, provided that such interests are not overridden by your data protection rights.
• Legal Obligations: Processing is necessary to comply with legal requirements.

Sharing and Disclosure of Information

We may share your Personal Information in the following circumstances, in accordance with our Enterprise Data Usage Policy:

• Service Providers: With trusted third-party vendors and service providers who assist us in operating the Service, including AI processing, subject to strict confidentiality obligations and our Data Processing Agreement (DPA), Software as a Service (SaaS) Agreement, and Enterprise Data Usage Policy.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, as detailed in our Enterprise Data Usage Policy.
• Legal Requirements: To comply with legal obligations, respond to requests from public and government authorities, enforce our terms and conditions, and protect our rights, privacy, safety, or property, and/or that of you or others.
• Affiliates: With our affiliates, in which case we will require them to honor this Privacy Policy and our Enterprise Data Usage Policy.
• With Your Consent: We may disclose your Personal Information for any other purpose with your explicit consent.

International Data Transfers

Your Personal Information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that differ from the laws of your country.

Specifically, our servers are located in the United States, and our group companies and third-party service providers operate around the world. This means that when we collect your Personal Information, we may process it in any of these countries.

We have taken appropriate safeguards to ensure that your Personal Information will remain protected in accordance with this Privacy Policy and applicable data protection laws, including implementing the European Commission's Standard Contractual Clauses (SCCs) as part of our Data Processing Agreement (DPA).

Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes we collected it for, including:

• Service Provision: As long as you have an active account or as needed to provide you with the Service.
• Legal Obligations: To comply with legal, accounting, or reporting requirements.
• Dispute Resolution: To resolve disputes and enforce our agreements.

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it. If this is not possible (for example, because your Personal Information has been stored in backup archives), we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

Your Rights and Choices

You have certain rights regarding your Personal Information, subject to local data protection laws. These may include the following rights:

• Access: Request access to your Personal Information.
• Correction: Request that we correct any inaccuracies in your Personal Information.
• Deletion: Request that we delete your Personal Information.
• Restriction: Request that we restrict the processing of your Personal Information.
• Objection: Object to our processing of your Personal Information, including for AI processing and automated decision-making.
• Data Portability: Request a copy of your Personal Information in a structured, commonly used, and machine-readable format.
• Withdraw Consent: If we have collected and processed your Personal Information with your consent, you can withdraw your consent at any time.

To exercise your rights, please contact us at privacy@pairenthesis.com. We will respond to your request in accordance with applicable data protection laws.

California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the categories and specific pieces of Personal Information we have collected about you, including information related to AI processing.
• Right to Delete: Request that we delete Personal Information we have collected from you, subject to certain exceptions.
• Right to Opt-Out: Request that we do not sell your Personal Information. Note: We do not sell Personal Information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, please contact us at privacy@pairenthesis.com.

Please also review our CCPA Addendum, which provides additional information about how we handle Personal Information of California residents.

European Economic Area (EEA) Privacy Rights

If you are located in the EEA, you have certain rights under the General Data Protection Regulation (GDPR) regarding your Personal Information. Pairenthesis is committed to facilitating the exercise of these rights.

a. Rights Under GDPR

1. Right of Access

   • Description: You have the right to request confirmation as to whether we process your Personal Information and, if so, to request a copy of the Personal Information we hold about you.
   • How to Exercise: Contact us at privacy@pairenthesis.com to request access.

2. Right to Rectification

   • Description: You have the right to request that we correct any inaccuracies or incomplete Personal Information we hold about you.
   • How to Exercise: Update your account information directly or contact us for assistance.

3. Right to Erasure ("Right to be Forgotten")

   • Description: You have the right to request the deletion of your Personal Information under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
   • How to Exercise: Submit a deletion request to privacy@pairenthesis.com.

4. Right to Restrict Processing

   • Description: You have the right to request that we restrict the processing of your Personal Information under certain conditions.
   • How to Exercise: Contact us to request processing restrictions.

5. Right to Data Portability

   • Description: You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
   • How to Exercise: Request data portability by contacting us.

6. Right to Object

   • Description: You have the right to object to the processing of your Personal Information for direct marketing purposes or when the processing is based on our legitimate interests.
   • How to Exercise: Opt-out of marketing communications via the unsubscribe link or contact us.

7. Right to Withdraw Consent

   • Description: If we process your Personal Information based on your consent, you have the right to withdraw that consent at any time.
   • How to Exercise: Contact us to withdraw consent.

8. Right to Lodge a Complaint

   • Description: You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your Personal Information violates GDPR.
   • How to Exercise: Contact your local data protection authority.

b. International Data Transfers

Your Personal Information may be transferred to countries outside the EEA. We have implemented appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to protect your Personal Information.

c. Automated Decision-Making

We may use automated decision-making processes, including profiling, to provide our services. Such processing does not produce legal effects or similarly significant impacts on you.

• Your Rights: You have the right to object to automated decision-making and request human intervention.

d. Data Protection Officer (DPO)

If you have any questions or concerns about our data protection practices, you may contact our Data Protection Officer:

• Email: privacy@pairenthesis.com

• Address: Pairenthesis, Attn: Data Protection Officer, 166 Geary St. STE 1500 San Francisco, CA 94108 United States

Security Measures

We implement reasonable technical and organizational measures to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption: Using SSL/TLS encryption for data in transit and encryption at rest.
• Access Controls: Limiting access to Personal Information to authorized personnel only, in accordance with our Security Policy.
• Security Assessments: Regularly reviewing our security practices and technologies, including AI-specific security protocols.
• Anonymization and Pseudonymization: Applying techniques to reduce the identifiability of Personal Information used in AI processing.
• Data Breach Response Plan: Maintaining a plan to respond to potential data breaches, including notifying you and relevant authorities when required by law.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee its absolute security.

Use of Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and use Personal Information about you, including to:

• Enhance User Experience: Remember your preferences and personalize content.
• Analyze Usage: Understand how you interact with our Service to improve functionality.
• AI Processing: Collect data to enhance our AI algorithms and models, ensuring that Personal Information is processed in accordance with this Privacy Policy and our Ethics and AI Policy.
• Marketing and Advertising: Deliver targeted advertisements and measure their effectiveness.

For more detailed information about the types of cookies we use, why we use them, and how you can control cookies, please see our Cookie Policy.

Third-Party Services

Our Service may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party services and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If you are under 16, please do not use or access the Service at any time or in any manner.

If we learn that we have collected Personal Information from a child under 16, we will delete that information promptly. If you believe we might have any information from or about a child under 16, please contact us at privacy@pairenthesis.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Service prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

• Email: privacy@pairenthesis.com

• Address: 166 Geary St. STE 1500 San Francisco, CA 94108 United States